title:Generating New Customers Using the Internet author:Vlad Ehrsam source_url:http://www.articlecity.com/articles/online_business/article_2992.shtml date_saved:2007-07-25 12:30:15 category:online_business article:

Businesses have caught on to the miracle of the Internet
and realize it can help them cultivate more business than
they ever dreamed. It does not matter if you are just
starting up or already have an established business, the
exposure that the Internet can provide is vital to telling
people about your amazing products and services. In these
times, you cannot afford NOT to have a website.

The worldwide web allows you to increase your visibility and
critique your advertising strategies.

Advertising Worldwide

Marketing is relatively inexpensive on the Internet and a
quality website allows prospects to learn about your
business and the services or goods that you are selling
before they make a buying decision. It does not matter
what genre you are operating within, the Internet can help
you boost sales and the bottom line.

Webmasters believe that every domain should have appealing
visual imagery. All of the pages need to be search engine
optimized and well written. A common format for web page
design is as follows:

Home Page: The Home Page is your ‘sales letter’, which is
your opportunity to impress potential customers. Inside the
content of this page, you need clear wordage that outlines
who, what, when, and how your business operates. As a sales
letter, the content must encourage the reader to continue
clicking to the closing sales line.

About Us: This page holds a generalized description of each
team member’s skills and attributes. You should use this
page to stress the code of ethics your business operates
under. It should also contain a written guarantee for your
products or services.

Products or Services: Surfers can see all of the products
and services your company provides on this page. There are
sites that list prices here, but it may be better to simply
put a “Contact Us” link here if they want to know more
about the prices.

Contact: This page includes your business address, email,
and phone number. Include your business hours, especially
if you intend to work with customers that are on a different
time zone.

Reducing Cost:

If you do your marketing online, then you don’t need to
worry about printing costs for things like brochures,
flyers, or any other printed material. One click should
give browsers access to all of the goodies your company has
to offer them. People are finding the web great for
shopping because it affords them the opportunity to
thoroughly research the products before making a purchase.
The people visiting your site are probably being directed
there by a search engine or even your URL, so you can be
reasonably certain that they are already interesting in
buying.

Advertisers save a lot of cash by using the web to make
and mail full-color catalogues. This frees up time to
make sure the site is up-to-date.

The Internet is a source of supplies and inventory. Just as
you can let your customers know about your goods and
services, you can readily locate sources for inventory,
supplies or services that help your business perform more
efficiently. It is easier to compare prices of your
ompetitors and research products. This is a huge savings to
you, and will translate into higher profits.

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